My Role: Creative Lead (ideation, copy, creative direction)
Agency: Mindshare NY
Sometimes, after a few craft cocktails, a dimly lit bar has the ability to draw out a side of ourselves that many don’t see. It’s intimate and even confessional: there are things we only tell the bartender serving up drinks. The notion that the truth and our personalities come out in a bar setting drove this idea for me. I wanted to create a moody atmosphere with a motivated conversation between creators and a bartender who would turn each interviewees’ story into a custom Grand Marnier cocktail. It’s kind of a simple interview series with very good drinks, but the vibe and strategy I felt were quite human.