Varo Bank / The Opportunity Gap
My Role: Creative Lead, Director (ideation, scriptwriting, creative direction)
Small projects need love too. This one I’m particularly honored to have done. Varo Bank, an equitable online banking system, is working to close the wealth gap – finance is inherently racist or at least, banks are the product of a world that systemically leaves out and oppresses Black people. We educated our audience on Varo’s mission through this video called “The Opportunity Gap”. What I wanted to convey in that title and insight is that communities of color are not lacking in anything but opportunity, and Varo Bank is striving to give them one.