T-Mobile / Ep 01. Way Way Out Live ft. Pink Sweat$ (New York)
My Role: Creative Lead (ideation, copy, creative direction)
Agency: Initiative
Awards: 2022 Nominee Festival of Media Awards - Best Branded Content & Best Campaign for Technology and Telecommunications
The original name of this program was “Live from Nowheresville” which I think accurately captures the strategy and genius of this idea. As part of the Warner Music Group family, we would bring T-Mobile’s vision to life by hosting live performances in remote locations where only 5G could reach.
This project was a production nightmare, but I loved it. Unpredictable weather, coordinating three different artists' tour schedules, T-Mobile engineers pinpointing exact 5G ranges all while preserving my creative vision: distinct stunning landscapes, elegant graphics, an intimate tour documentary feel and acoustic, emotive performances. In the end, I think we did just that.